Frase.io is an AI-powered SEO content tool that helps you research, outline, write, and optimise content to rank on Google. It's one of the few tools that combines SERP research, AI writing, and content scoring in a single workflow. The Solo plan at $15/month is genuinely useful for bloggers and affiliate marketers — but the real power kicks in at the $45/month Basic plan.
Best for: Bloggers, affiliate marketers, and content teams who want to rank faster without manually analysing competitors.
Not ideal for: People who just want a basic AI writer — tools like Claude or ChatGPT are cheaper for that.
Frase.io is an AI SEO platform built specifically around one goal: helping you create content that ranks on Google. Unlike generic AI writers, Frase is built around the SERP — it analyses the top-ranking pages for any keyword, extracts the topics and questions they cover, and gives you a blueprint for writing content that can compete with them.
Founded in 2018, Frase has been used by thousands of content marketers, SEO agencies, and bloggers. It sits in an interesting middle ground between tools like Surfer SEO (pure optimisation) and Jasper (pure AI writing) — Frase attempts to do both in one platform.
The core workflow looks like this: you enter a keyword, Frase pulls the top 20 results from Google, analyses them, and generates a suggested outline. You then write (or generate with AI) your content inside the editor, and Frase scores your content in real time based on how well it covers the topic compared to competitors.
This is fundamentally different from just asking an AI to "write an article about X." Frase grounds the content creation process in what Google is already rewarding, which means the output is far more likely to actually rank than generic AI content.
This is where Frase genuinely shines. When you create a new document and enter a keyword, Frase scrapes the top Google results and presents you with a detailed breakdown of what they cover — headings, subheadings, word counts, and key entities. This used to take 45 minutes manually; Frase does it in about 30 seconds.
The output is a structured content brief showing you the average word count of top-ranking pages, the headings they use, the key topics and entities they mention, and links to each competitor's page so you can read them if needed. For affiliate sites, this is invaluable — you can see exactly what established review sites cover and make sure your content is at least as comprehensive.
The "Questions" tab is particularly useful — it pulls questions from Google's "People Also Ask", Reddit, Quora, and other sources around your keyword. These become your FAQ section and help you cover the full scope of what searchers want to know. For affiliate reviews, covering these questions comprehensively is one of the fastest ways to improve rankings.
Frase has its own AI writer built directly into the editor. You can use it to generate introductions, expand on bullet points, write sections from headings, or produce full article drafts. The quality is decent — better than basic AI tools for SEO-focused content because it's informed by what competitors are already ranking for.
That said, the AI writing is not as strong as Claude or GPT-4. For the best results, use Frase's research and outline tools, then write (or use a better AI) for the actual prose. Think of the Frase AI as a fast first draft that you'll edit and improve rather than a finished-content machine.
The "AI Tools" panel gives you quick access to functions like "Write intro," "Write conclusion," "Expand this sentence," and "Rewrite for clarity" — all useful for speeding up the editing process without leaving the Frase editor.
As you write, Frase gives you a live "topic score" — a percentage showing how well your content covers the key topics compared to the top-ranking competitors. The target is typically 60-80% — hitting 100% often means you've stuffed the article with keywords beyond what reads naturally.
This feature is what sets Frase apart from most AI writing tools. It gives you an objective signal of whether your content is comprehensive enough to compete. In practice, articles with higher Frase scores do tend to rank better — it's not a magic ranking factor, but it's a useful proxy for content depth and comprehensiveness.
The topic scoring panel on the right side of the editor shows you which specific topics you're missing. If the top-ranking articles all mention "pricing," "free trial," and "integrations" but your draft doesn't, Frase will show these as gaps. This kind of specific, actionable feedback is what makes the tool genuinely useful rather than just another AI toy.
Connect your Google Search Console and Frase shows you which of your existing pages are declining in rankings, which keywords you're close to ranking for (positions 4-20 — the "quick win" zone), and where you have content gaps. This is excellent for deciding which pages to update rather than creating new content from scratch.
The content decay detection is particularly valuable. Many bloggers focus entirely on creating new content while their existing articles quietly slip from page 1 to page 2. Frase surfaces these pages and shows you which ones need attention — often a 30-minute update is enough to recover lost rankings.
Frase integrates with WordPress (publish directly from the editor), Google Docs, HubSpot, and Google Search Console. The WordPress integration works well and saves a significant amount of copy-paste time if you publish frequently. You can push a finished article straight to your WordPress draft without leaving Frase.
Instant analysis of top 20 Google results for any keyword in ~30 seconds
Generate drafts, intros, and sections from within the editor
Live score showing how well you cover topics vs competitors
PAA, Reddit, and Quora questions surfaced automatically
Connect GSC to find declining pages and quick-win keywords
WordPress, Google Docs, HubSpot, Google Search Console
Frase offers three main plans. There's no permanently free plan, but they frequently offer a 5-day trial for $1 — well worth taking advantage of. Annual billing saves around 17% on all plans. Here's the full breakdown:
| Plan | Price/month | Documents | Users | Best For |
|---|---|---|---|---|
| Solo | $15/mo | 4 docs/month | 1 | Hobbyist bloggers |
| Basic ⭐ Best Value | $45/mo | 30 docs/month | 1 | Active bloggers & affiliates |
| Team | $115/mo | Unlimited | 3 | Agencies & content teams |
| SEO Add-on | +$35/mo | — | — | Keyword volume & SERP data |
The SEO add-on ($35/month extra) adds keyword search volume data inside the editor, SERP data enrichment (domain authority and backlinks for competitors), and enhanced AI writing. It's useful if you want to do keyword research without switching to Ahrefs or Semrush, but not essential if you already have a separate keyword tool.
An affiliate blogger or content marketer who wants to publish content that actually has a chance of ranking. If you're spending time manually analysing top-ranking articles before writing — Frase eliminates most of that work and turns it into a systematic process.
An SEO consultant or agency creating content briefs for writers. Instead of a writer guessing what to cover, they receive a brief with the key topics, questions, word count targets, and competitor data already compiled. This standardises quality across multiple writers and speeds up production significantly.
A site owner with existing content who wants to improve rankings rather than just create new pages. The GSC integration and content analytics features are particularly valuable here — they show you exactly where to focus your update efforts for maximum traffic recovery.
You just want an AI writing tool and don't particularly care about SEO. In that case, Claude, ChatGPT, or Gemini are better value. Frase's strength is the SEO layer — the SERP research, scoring, and analytics. If you're not trying to rank on Google, you're paying for features you won't use.
You're on a very tight budget and only publish 1-2 articles per month. At that pace, the $15/month Solo plan barely makes sense. You'd be better off doing manual SERP research and using free AI tools until you're publishing more consistently.
| Tool | Price/mo | SERP Research | AI Writing | Content Scoring | Best For |
|---|---|---|---|---|---|
| Frase.io | $45 | ⭐ Excellent | Good | ⭐ Excellent | SEO content at scale |
| Surfer SEO | $89 | Good | Good | ⭐ Excellent | Content optimisation |
| MarketMuse | $149 | ⭐ Excellent | Average | Good | Enterprise teams |
| Jasper AI | $49 | Basic | ⭐ Excellent | None | AI writing volume |
| ChatGPT Plus | $20 | None | ⭐ Excellent | None | General AI tasks |
Frase vs Surfer SEO: Surfer is Frase's main rival. Surfer has a slightly more polished content editor and better Google Docs integration, but costs roughly twice as much ($89/month vs $45/month). For most indie bloggers, Frase is better value. If you're an agency billing clients, Surfer's polish might justify the premium.
Frase vs MarketMuse: MarketMuse is an enterprise-tier tool at $149/month. It has more sophisticated topic modelling and authority scoring, but is overkill for most affiliate bloggers. Frase gives you 80% of the value at 30% of the price.
Start with the $1 five-day trial — no risk, full access. See how much faster you can create SEO-optimised content.
Try Frase.io for $1 →Frase.io earns its place as one of the top SEO content tools for bloggers and affiliate marketers in 2025. The SERP research and content brief features alone are worth the price of admission — they turn a 45-minute manual research process into a 2-minute automated one.
The AI writing is functional but not exceptional. Think of it as a first-draft tool you'll edit, not a finished-content machine. The real value is in the SEO layer: the content scoring, the topic gap analysis, and the GSC integration that surfaces low-hanging optimisation opportunities in your existing content.
At $45/month (Basic plan), it's competitively priced against Surfer SEO ($89/month) and MarketMuse ($149/month). If you're publishing 4+ articles per month and want a systematic approach to ranking, the ROI is clear. One ranked affiliate article earning commissions can pay for a full year of Frase in a single month.
Rating: 4.4/5 — Recommended for serious affiliate bloggers and content marketers.
Frase doesn't offer a permanently free plan, but they frequently offer a 5-day trial for $1. This gives you full access to the tool before committing to a monthly plan. It's well worth taking advantage of before deciding.
It depends on your budget. Frase is roughly half the price of Surfer SEO ($45/month vs $89/month) and has comparable SERP research features. Surfer has a slightly more polished content editor and better Google Docs integration. For indie bloggers on a budget, Frase wins on value. For agencies, Surfer may be worth the premium.
The Solo plan gives you 4 documents per month, the Basic plan gives 30, and the Team plan is unlimited. A "document" is each time you run SERP research on a keyword — you can keep editing existing documents without using more credits.
Yes — it's particularly good for affiliate review content. The Questions and People Also Ask features help you cover everything a buyer wants to know before purchasing. The content scoring ensures your review is comprehensive enough to compete with established sites.
Yes, Frase is month-to-month with no lock-in contract. You can cancel anytime from your account settings. They also offer a 5-day refund policy if you're unhappy after purchasing.
The SEO add-on ($35/month extra) adds keyword search volume data inside the Frase editor, SERP data enrichment (domain authority, backlinks for competitors), and enhanced AI writing. It's worth it if you want to do keyword research without switching to a separate tool like Ahrefs. If you already have a keyword research tool, you can skip it.
Yes. Frase has a WordPress integration that lets you publish articles directly from the Frase editor to your WordPress site as a draft. This saves significant time if you're publishing regularly and don't want to copy-paste between tools.